Artifacts
Artifact #1
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The Old Spice commercial is targeting women and using pathos to create an imaginary storyline and an emotion of pleasure. Catering towards what the creators believe women want their man to be like. The author used appeals towards logos claiming arguments like a man who looks like the actor, a man who could smell like the actor, a man who can afford to take the audience on a boat, buy them tickets to their favorite show and even buy them diamonds creating the fantasy and implying reasoning to their pled. By sharing what a man could be if they left the 'lady scented' body wash; a contradictive to what Old Spice might smell like they claim this fantasy and more could all be possible just by switching to Old Spice. Further reviewing the commercial I found additional attempts to appeal to ethos by having the actor appear trusted that switching to Old Spice can change your life by material things. Giving credit to him for having access to the kinds of things women (an audience) might dream of, a boat, diamonds, a horse. I still believe this commercial is shallow and a little disrespectful to women who is the intended target of the commercial; however; I know now the context of genre and what how a different audiences could perceive their message.
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Artifact #2
Discourse Communities:
Throughout my career I have been involved in many different discourse communities. Some were related to academic advancement and knowledge and others to personal development and growth. I am studying Criminology and Criminal Justice as a completely virtual student.
I have found myself frequently engulfed in financial fraud discourse communities. I worked for 12 years in financial fraud and risk management. I have made many connections with individuals in law enforcement investigating financial crimes and other financial institutions doing the same. I also had an opportunity to internship with my local law enforcement agency and was privileged to primary sources. Having 12 years' experience within the financial fraud discourse communities I found it can have a learning curve. People just don’t join discourse communities having all the ins and outs, but they are learned, observed, and respected.
I left the financial fraud and risk management field about four years ago only maintaining knowledge but not my discourse communities. I hope by researching more on financial fraud and risk management that I can enhance my knowledge, my connections, and my discourse community with a different perspective.